24 October 2015
Anglia Ruskin University

"Creative Destruction Versus Creative Evangelisation" & "Imagining the Business Takes Courage"

Dinis Guarda Ztudium Goup
Maria Lusitano Santos IntelligentHQ

Session type: Keynote
Session duration: 45 minutes

About this Keynote

Creative Destruction vs Creative Evangelisation by Dinis Guarda

Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'. source

Founders and leaders live in a fast forward world more and more disrupted by creative destruction, and innovative disruption, the concept coined by professor Clayton Chirstenson. In order to build a vision, and a professional and business strategy, we need to understand what how to interact with this landscape, and define what we want to achieve, and special how to context and act as both creative, business and professional players that are both media, brands and somehow personal creative startups. Moreover the ones that can drive other people with vreative ideas and their own evangelisation.

Nowadays personal development, business strategy are associated with creative change, which implies most of the time a capacity for shift, and somehow a creative "destruction" of personal concepts, values, and the willingness to be able to change, and adapt a lot of preconceived ideas, concepts, in order to embrace the new stories coming to us through technology new devices and social media.

The business world is more demanding than ever, it is fast forward shifting and in a process of continuous innovation. To be able to embrace creativity is critical as a way to move forward, and build a powerful storytelling identity.

New leaders are people that are able to use creatve insights to define and design those new directions and evangelise through new stories and the power of their creativity. They need to be able to manage a balance between the concept of creativity and their "comfort zone" destruction / construction. Creativity and innovation are ways of find / define / design those new directions / build new stories that can help us as humans and always evolving personal / social and corporate businesses.

Imagining the Business Takes Courage by Maria Lusitano Santos

Living in an era that praises so much a positive mind frame, probably you, just like me, have been by now showered repeatedly by enthusiastic stories impelling us to dare to imagine a certain kind of world:

"Imagine a life where all your time is spent on the things you want to do"

Examples of successful companies and people that were able to project and construct the products and life they dreamed, surrounds us all over the place. The message that subtly is conveyed in such narratives is that if one dares to be creative enough to get out of our comfort zone, if one dares to allow trial and failure, we will eventually achieve success and fulfill our dreams.

In the fast paced world of nowadays, innovation and creativity is now mandatory. Established businesses are haunted all the time by disruptive technologies that have tapped into their creative potential. All kinds of jobs are being wiped off, due to automation and the coming robot economy. To be creative though, be it in your life or in a business environment, is not that easy.

How can we foster creativity? How to identify our creative business dreams? How to be a creative leader? How to bring creativity to your work environment?

The bottom line is that "creativity", as Matisse one said, "takes courage".

About the Speakers

Dinis Guarda

Dinis Guarda is founder and CEO of Ztudium group that publishes IntelligentHQ, socialmediacouncil.org, tradersdna.com, hedgethink.com and openbusinesscouncil.org. He is also co-founder of Gozoa.com an edutainment app for children that he is relaunching and the global trading platform tradingfloor.com (from Saxo Bank) and launched the International version of the websites Euroinvestor.com. He is a leadership team member of the Global Social Enterprise Institute an international platform for the exchange of ideas and resources for social and high impact entrepreneurs, powered by Clinton Global Initiative.

He is the author of the coming books Disruption, Social Media and Finance + Trading and Disrupted & Inspired by Social Media - Me to we - You to Me.

During 2008 and 2011 he co-managed and defined Saxo Bank’s web / online marketing global plan of action, its localization, video and tech related subjects. He created, implemented and managed the social media strategy for the organisation, both for business lead generation, PR related, legal and corporate guidelines. He created and launched tradingfloor.com and co-developed the business web platform of the Spanish / Latin America websites saladeinversion.es and saladeinversion.com.

Dinis Guarda’s background experience is in international management, board level business consultancy, marketing / communications, web, publishing and content working in initiatives with UN, UNESCO, governments, financial companies such as MasterCard, Bloomberg, Reuters, and others such as Philips, Tate Modern, P&G, Alcatel, Vodafone, Nike.

He is a guest lecturer at Group INSEEC (France, US, UK), Copenhagen Business School (Denmark), ETIC (Portugal) and an active speaker in conferences and other educational events and workshops. With an MS in New Media, he writes regularly in industry websites, magazines and has been publishing various books and magazines.

On a business, creative and entrepreneurial level, Dinis has worked / collaborated with people such as David Bowie, Tony Visconti, Patti Smith, Andy Fletcher (Depeche Mode), Michel Gondry, Steen Jakobsen, Ben Hammersley, Brian Solis and many others


Maria Lusitano Santos

Maria Santos is a London based writer, thought leader, researcher and filmmaker. Maria writes about the sharing economy, post-capitalism, social innovation and futuristic ideas.

Maria is the editor of IntelligentHQ, which is a social business network that provides intelligence + education about social business, cutting edge economical trends and innovation. Maria Fonseca completed her arts based PhD in 2015, taken at the University of Westminster and is now preparing her arts based Post Doc that will explore the links between creativity and the sharing economy, through the making of an essay film.

She is the author of the coming book: Positive (no) Money. Are we all becoming sharers? As an artist, she has exhibited her work in various international exhibitions such as Manifesta 5, São Paulo Biennial, Photo España. She has given talks about her work in numerous conferences and events for the past 10 years. She is visiting lecturer at Groupe INSEEC in London and Lusófona University.